Why Blue?

Blue represents the bruises hidden beneath the surface, the silent pain that too many children endure alone.

Since 1989, blue has been the official color of National Child Abuse Prevention Month, symbolizing the courage it takes to break the silence and the hope for healing that follows. The blue ribbon serves as a visible reminder that child abuse thrives in secrecy, and by wearing blue, we shine a light on this critical issue.

ChildSafe’s “Go Blue for ChildSafe” campaign combined with Cardboard Kids harnesses these powerful symbols to unite our community in action. When businesses illuminate their buildings in blue, individuals wear blue ribbons or clothing, and organizations share blue-themed content on social media, we create a wave of awareness that cannot be ignored. Together, we’re transforming blue from a color of pain into a beacon of protection, proving that Bexar County stands united in safeguarding every child’s right to a safe and nurturing childhood.

• Hold a Day of Giving – Donate a percentage of an item or April Sales to ChildSafe
• Go Blue – Turn your lights and logos blue for a day or all month long and share on social media
• Join Our Peer-to-Peer Campaign – Register your organization to help raise awareness and reach our $166,000 goal for April
• Host Events – Organize a carwash, 5K fun runs, Art exhibits, give-back nights, bingo, or trivia with proceeds benefiting ChildSafe
• Faith-Based – Special collections or donut / pancake breakfast
• Spread the Word – Encourage colleagues and challenge others to participate
• Organize a Donation Drive – Collect new stuffed animals, personal hygiene items, or new children’s clothes and shoes (all ages)

Primary Campaign Hashtag: #GoBlue4ChildSafe

Register Your Go Blue for ChildSafe Event Now!